George E. P. Box
All models are wrong.
Some are
Our solutions help harness the power of modern AI tools and stay ahead of the curve.
George E. P. Box
Our solutions help harness the power of modern AI tools and stay ahead of the curve.
Practical, powerful, production-ready.

Our approach to engineering
AI is the fastest way to get from zero to prototype — but only if you feed it well. A sloppy prompt gives you noise; a precise one gives you momentum. Still, prompts are the start, not the finish. AI can sketch, but production-grade work requires human judgment and craft.
The right stack balances speed and sense: tools that solve the tough problems, scale reliably, and offer predictable, competitive costs with strong developer adoption — which is why platforms like Convex stand out. And if you need cloud functions with persistent state and WebSockets at scale,
Cloudflare DOs are hard to beat.
Just because something’s been built before doesn’t mean it’s been built well enough. Look closely and you’ll see where others stopped short, where cracks appear, where users still struggle. That’s where the real breakthroughs happen.
The simple answer is often the right one. We aim for simplicity everywhere — in architecture, in design, in code. Sometimes that means being explicit instead of clever, or longer instead of shorter. What matters is clarity: solutions that others can understand, extend, and that feel inevitable.